Concept Development
Design Direction
Art Direction - Photography and Video
Social Content Development
Package Design Strategy
Design and Art Direction of Aveda’s Holiday campaign and package design for 2019. The goal of this campaign was to elevate natural, high performance hair and body care to its most luxurious expression. “Give it Forward” as a concept was rooted in the idea that an Aveda gift was so meaningful, personal and experiential, you couldn’t resist sharing it with friends and loved ones.