Concept Development
Campaign design
I led the concept development and design for the 2022 Earth Month Campaign at The RealReal. The goal was to inspire consumers to engage in more sustainable shopping habits by showing the positive impact of buying resale. This was also an opportunity to amplify expansion of our sustainability calculator; a tool that shows how much carbon and water are saved in each purchase. The bright neon color palette and bold infographic treatments are high impact when juxtaposed against the earthy film photography of Ana Kras.